Xbox can’t seem to stay out of the news lately, with the announcement that Halo: Combat Evolved is coming to PlayStation next year and, in response, a detente called in the console wars. Things took a darker turn on Sunday night when President Trump launched into an AI slop meme war with GameStop that has now spiraled into the Department of Homeland Security using Halo imagery to compare undocumented immigrants to parasitic aliens.
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Early Monday morning, the official DHS X account — already infamous for its cruel, brain-rotting posting history — shared an image of Xbox’s iconic mascot, Master Chief, standing on a Warthog with the Halo ring world in the background. The caption read, “Finishing this fight,” a nod to the final line of Halo 2 and the marketing tagline for Halo 3. The image itself included the phrase “Destroy the Flood,” alongside a link to an ICE recruitment page.
The post is problematic on several levels — the most glaring being that DHS appears to be equating the Flood, the main antagonists of the Halo series, with immigrants. For context, the Flood are a parasitic alien species that infect and consume sentient life across the galaxy.
This isn’t the first time ICE has co-opted video game imagery for its recruitment posts on social media. Just last month, the agency used the “Gotta catch ’em all” Pokémon theme for videos of arrests, complete with custom-made cards of individuals captured by ICE. That’s on top of the many crass, bizarre, and meme-heavy “Dark MAGA” posts the agency has shared — including ones featuring Trump with laser eyes or reposts originating from neo-Nazi accounts.
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It’s not clear why Trump and DHS are fixated on Halo as of late. It is worth noting that Microsoft, which owns Xbox, is one of several tech giants that reportedly helped fund construction of Trump’s $300 million ballroom — a project that has already required the demolition of the East Wing. Critics say the investment is part of a broader push by major tech firms to stay in favor with the administration as they compete for lucrative federal contracts.
ICE’s goal seems to be grabbing the attention of younger audiences — ostensibly for recruiting — but also to continue dehumanizing undocumented immigrants and other groups targeted by the administration.
It’s a bold strategy for an agency hoping to look heroic, but it seems ICE missed the part where the good guys fight to protect all of humanity.
Mashable has contacted Xbox for comment, but has yet to receive a response as of this writing.
This article reflects the opinion of the writer.
