How to fit this into my header, explained: Why poorly cropped images are all over your feed

Bait-and-switch humor has been around forever: set up an expectation, then flip it on its head. It’s one of comedy’s oldest tricks, and right now it’s reviving an old trend on X.

Users are cleverly playing with profile banners. The setup usually starts with a post about struggling to crop or format an image. But when you click into their profile to check, the banner reveals something completely different — often a joke that either undercuts the original image or turns it into a punchline.

This isn’t a brand-new joke, either. According to Know Your Meme, it dates back to at least 2019, when it began with a woman posting side-by-side photos of herself and her boyfriend and asking how to fit both into her header. The gag fizzled for a while but resurfaced in 2023 when users began posting images of trash cans, only for the cropped banner to reveal the person they were calling “trash.”

For example, one Lions fan posted about trying to crop a picture of rookie wide receiver Issac TeSlaa. Click through, and the banner isn’t TeSlaa at all — it’s a goat, signaling he’s the “GOAT” (greatest of all time). That’s the formula: a visual bait-and-switch that lets people label a person, team, or movie — whether as iconic or terrible — without saying it outright.

Credit: Mashable Screenshot/@sbolek1

Credit: Mashable Screenshot/@sbolek1

The trend has especially taken off on Sports Twitter, where fans are using it to hype up players or roast rival teams.

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But it’s not limited to sports — Stan Twitter has picked it up too, though often in a looser way. In those circles, the “bad crop” is less about a clever reveal and more about intentionally sloppy formatting, played up just for fun. Like most viral Twitter jokes, it cycles in and out of popularity — and right now, it’s having another big moment.